Anyone wanting to establish a sustainable recording company must firstly deal with the 4 C’s:
Getting your business registered, bank accounts and the like. Boring stuff but if you are serious you will have to pay attention.
If you don’t have the time to study this yourself, you need to find people that can guide you.
In the recording industry everything is ruled by contracts. Unless you understand them you can end up with a commitment you will later regret. Always get contracts checked before you sign them.
The cash in the recording industry flows along a very complicated path. Intercompany transfers and charges, handling fees and a myriad of other expenses sometimes mean that the smaller independent label or producer often ends up with less than they should.
IMC offers assistance to members on all of the above.
IMC also allows members in the Jozi area to use our demo studio to get ideas moving.
One of the current projects in our Boot Camp is the
IMC Regional Co-operative Project
We not only enforce music rights, we also assist and encourage music producers in the outlying areas of South Africa to record interesting new productions and to take this music to the markets of South Africa and the world.
Following on from the recent success of music from the Limpopo region we have begun this project here, with the hope that we will be able to extend this to other deserving areas in the near future.
We have identified 5 artists covering diverse different genres in the area. We are recording a total of 10 tracks and will assist with the registration of the rights mixtape with the relevant collection societies in SA.
IMC will conduct workshops with the producers and the musicians involved to ensure that they are informed on their rights and guidance as far as realistic expectations.
Thereafter we will sample these works to take the SABC and other radio stations and assist in the generation of marketing and promotional materials and the distribution of these materials in the mainstream and social media.
Local grassroots videographers will be used to produce music videos to be used on social media platforms as well as mainstream television channels.
Assistance will be provided to enable these recordings to be promoted by performance at local shopping centres and taxi ranks.
One of the key purposes of the project is to transfer skills in all aspects of the recording and promotion processes to ensure that those involved will be able to build their local music communities.
If this project proves to be successful we will continue the project and to spread it to other parts of Southern Africa.